NBCUniversal will make a $200 million investment in media company BuzzFeed as part of a move to reach a wider audience of millennial and mobile video viewers.
In a statement, NBCUniversal said the news and entertainment site reaches over 200 million monthly unique visitors and has 1.5 billion monthly video views.
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The companies will also explore strategic partnerships across both organizations in the coming months.
NBCUniversal is a unit of cable giant Comcast Corp.