NBC to Pay $4.4B For Olympic Broadcasting Rights Until 2020

NBC won the U.S. broadcasting rights for four Olympic Games from 2014 until 2020 for $4.38 billion, the International Olympic Committee said on Tuesday.

NBC, which has broadcast every summer Olympics since 1988 and every winter edition since 2002, also has the rights until the 2012 summer Games in London.

The U.S. TV rights deal is the biggest single source of income for the IOC and this is the first auction since 2003.