Millennials Keep the Movies—and Probably MoviePass—in Business

TechnologyPCmag

A new report from Dolby Cinemas cites data—in infographic form—that makes it clear who's keeping programs such as MoviePass, as well as the movies themselves, in the spotlight. Naturally, it's millennials. In that group, ages 25 to 39, 11.1 percent were pegged as "frequent moviegoers" in the year 2017.

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Compare that with the next-highest age group, 40 to 49: Only 6.5 percent are considered frequent moviegoers (let's call them "FMs"). The percentage is even lower at ages 50 to 59 (5.6 percent are FMs), but for those over 60, it jumps back up a bit to 6.2 percent.

The future may not be as bright: Of teens 12 to 17, only 5.5 percent are FMs, and young adults 18 to 24 are at 5.2 percent. Maybe when you turn 25, you go on more dates that need popcorn accompaniment; but considering that 61 percent of young adults from age 18 to 29 are using streaming services, compared with 37 percent of those from age 30 to 49, Netflix and Hulu have nothing to worry about.

Here's another interesting stat—look to who owns more technology. Seventy-nine percent of FMs across all age groups possess at least four types of technological products. Compare that to just 61 percent of the general population with four or more types of tech products on hand. Tech and love of movies go hand-in-hand, which should have been enough to help MoviePass.

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The study also found that movies had 1.2 times the visitors of live sporting events and theme parks, but it neglects any comparison to the money spent on—or time spent with—video games. In numbers that would probably make anyone attached to the movie industry weep openly, the global box office earnings for 2017 were $40.6 billion—up from the previous two years, but paltry compared to $108.4 billion in revenue for video games that same year. And $59.2 billion of that was in mobile games! You know, the kind you can play while you're waiting for the movie to start at the theater.

This article originally appeared on PCMag.com.