Watch out Apple: Swiss company Tag Heuer is developing its own smartwatch with tech rivals Google and Intel.
The high-end watch maker says its smartwatch will run on Google Inc.'s Android Wear platform and Intel Corp.'s technology.
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The announcement comes a month before Apple Inc. starts selling its smartwatch.
Tag Heuer's version is expected to be ready at the end of the year. The companies did not say what it will look like or how much it will cost. A typical watch from the Swiss company costs $1,000 and up.
The Apple Watch will start at $350 when it goes on sale April 24, but ones made with 18-karat gold begin at $10,000.