Internet video company Hulu is on track to nearly double its revenue to $500 million and bring its subscriber count to more than 1 million this year, its top executive wrote in a blog post on Monday.
Hulu Chief Executive Officer Jason Kilar also said the content community would earn about $300 million over the course of 2011.
"As a young company, we're excited about that number and we also expect it to grow aggressively in the years to come," Kilar wrote.
Last November, Hulu officially rolled out a subscription service called "Hulu Plus," knocking down the monthly fee to $7.99 from the preview price of $9.99.
In 2010, Hulu made $263 million in revenue.