Green and red may be the predominant colors of the season, but a lot of shoppers have red, white, and blue on their minds when it comes to holiday shopping. While many industries have outsourced jobs and production overseas or south of the border, we tracked down goods of all stripes that continue to be made in America, a significant buying consideration for some shoppers. Given a choice between a product made in the U.S. and an identical one made abroad, 78 percent of consumers would prefer to buy the American product, according to a nationally representative survey by Consumer Reports National Research Center.
Last year, we explained why after decades of outsourcing, domestic production is becoming increasingly attractive to manufacturers in various sectors including technology, energy, appliances, even apparel.
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If you’re among those who are motivated to buy American, here’s a list of widely known firms that make or assemble products here. But take note: Parts and materials may come from domestic as well as foreign sources. Also, not everything a company manufactures is necessarily American-made. Sometimes, it's a particular line or two, or just a handful of products.
For instance, Red Wing Shoes of Red Wing, Minn. Most of the company's footwear is made here, including 60 percent of its Red Wing-branded products. But two smaller brand lines made by Red Wing—Irish Setter and Worx shoes—are not. (Read our clarification about Red Wing Shoes.)
How can you discern a product's heritage? Red Wing makes it fairly easy. The company's website has a product selector that enables you to identify shoes made in the USA, those made here with imported materials, those assembled in the U.S. with imported components, as well as those made in China.
If you are interested in a product's pedigree, inspect the packaging for country-of-origin information, which is required by law for goods produced abroad. You can also contact the manufacturer to ask which products are the real deal. Another good starting point to identify homegrown goods is to check out sites such as madeinusa.org, americansworking.com, madeinamericaforever.com, and americancertified.com.
Kitchen and housewares
All-Clad, Nordicware, and Lodge cookware; Lasko, known mostly for its fans; Dacor, Wolf, DCS, and Viking cooktops, ovens, and ranges; Sub Zero refrigerators; Maytag and Amana washers, dryers, refrigerators, and ranges; KitchenAid small appliances including stand mixers; Kirby and Oreck vacuum cleaners; Wahl shavers, trimmers, and grooming devices; Bunn-O-Matic coffee makers; Pyrex glassware; Tervis Tumblers (insulated acrylic cups and ice buckets); Lamson & Goodnow and Cutco cutlery; Vitamix blenders; Harden Furniture; Framburg lighting fixtures.
Apparel, footwear, and accessories
American Apparel; Woolrich (mostly blankets and throws); Texas Jeans; True Religion jeans (only core items such as the "Ricky" jeans); Wigwam socks; Allen Edmonds shoes; Kepner Scott childrens shoes; New Balance athletic shoes; Wolverine footwear; Pendleton woolens (notably its Portland Collection and the company's wool blankets and throws); Stetson hats; Chippewa boots; Annin flags; Filson; LL Bean; Land’s End; Orvis; Brooks Brothers; and Red Wing Shoes.
Tools and home care
Stihl power equipment including string trimmers, blowers, and chain saws; Purdy paint brushes and rollers; Channellock, Moody, and Stanley hand tools; Maglite flashlights; and Shop Vac wet-and-dry vacuum cleaners.
Lenovo computers and tablets; McIntosh Labs high-end audio components; Grado Labs headphones; Gibson and Martin guitars; Steinway pianos; Crayola crayons; Wilson sporting goods (NFL footballs); Hillerich & Bradsby (Louisville Slugger wooden baseball bats); Tamrac camera bags; K’Nex, Little Tykes, and Tinkertoy toys.
An earlier version of the article wasn't as clear about which Red Wing Shoes are made in the U.S. and which are not.
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