A leading book publisher is hoping that Twitter will not only help promote books, but sell them directly.
Hachette Book Group announced Monday that it has teamed with the e-commerce platform Gumroad. The deal will allow Twitter users to purchase print editions of selected works by clicking on buy buttons from within authors' tweets.
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The books include Amanda Palmer's "The Art of Asking," former astronaut Chris Hadfield's "You are Here" and "The Onion Magazine: The Iconic Covers That Transformed an Undeserving World." The three Twitter feeds each have more than 1 million followers.
The promotion begins Thursday. The books will be available in limited quantities and will include added features, such as a photo signed by Hadfield or notes from Palmer's husband, Neil Gaiman.