Interested in trying out Google Fiber when it becomes available in Louisville or San Antonio? It won't be long before you have the opportunity, but Google this week announced it will not offer traditional TV as part of its gigabit internet Fiber offerings in either city.
"More and more people are moving away from traditional methods of viewing television content," Cathy Fogler, head of sales and marketing at Google Access, wrote in a Wednesday blog post. "Customers today want to control what, where, when, and how they get content. They want to do it their way, and we want to help them."
Continue Reading Below
She added that "more and more" customers are choosing internet-only options when signing up for Google Fiber.
"Whether it's through YouTube TV, Hulu, Netflix, or more specific targeted services – there are so many ways to watch what you want, when you want it," Fogler wrote. "And Google Fiber's superfast Internet allows customers to make the most of all these streaming choices by providing the bandwidth to use multiple devices and apps at the same time."
Fiber customers in Louisville and San Antonio will have to buy TV service elsewhere or cut the cord. Google will continue to offer TV as part of its Fiber offerings in cities where it's already available.
The news comes after Google last October downsized its Fiber division, hobbling the search giant's six-year-old experiment in becoming an internet service provider.