Alphabet Inc's Google is developing technology to create media content along the lines of Snap Inc's "Discover" platform, the Wall Street Journal reported, citing people familiar with the matter.
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Google has been in discussions with several publishers, including Vox Media, the Washington Post and Time Inc, for the project, the Journal said on Friday. (http://on.wsj.com/2vAc6rY)
The project, dubbed "Stamp", could be announced as early as next week, the report said.
Google was not immediately available for comment.
(Reporting by Anya George Tharakan in Bengaluru; Editing by Maju Samuel)