Google Advocates 'Pride for Everyone'

Google this week announced a new Pride for Everyone initiative, which invites the world to experience Pride in 360 degrees.

For the past several weeks, Googlers around the world—including Tel Aviv, Brussels, São Paulo, Sydney, and Singapore—have been marching in local parades and documenting the experience.

The final VR video montage is available now to watch via YouTube 360 and Google Cardboard.

"Everyone has the fundamental right to express who they are, yet all too often we bear witness to hatred and violence directed at people who peacefully and lovingly pursue happiness," Arjan Dijk, vice president of growth marketing and executive sponsor of Gayglers, wrote in a blog post.

This effort comes less than two weeks after a lone gunman killed 49 people and injured 53 more at a gay club in Orlando, in one of the deadliest mass shootings in US history.

"Google's mission has always been to make information universally accessible," Dijk said. "And within that mission lies the belief that the more knowledge we have, the more tolerant, inclusive, and respectful the world ultimately will be.

"Pride is a time when those who have access to vibrant LGBTQ communities take to the streets to celebrate the freedom to live and love," he added, noting that only 52 percent of the LGBTQ population has ever participated in a parade.

Apple has taken a similar stance in the past: For the last two years, the company has released a video of the San Francisco Pride event, reminding the world that "inclusion inspires innovation."

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