Google Acquires Social Ad Start-Up Wildfire


Google Inc (NYSE:GOOG) said on Tuesday it acquired marketing start-up Wildfire to help the world's largest Internet search company expand further into social media.

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Wildfire provides software that links to Facebook Inc (NASDAQ:FB), Twitter, LinkedIn Corp (NYSE:LNKD) and other social networks, allowing customers to manage their online brand and presence. Clients include Sony Corp (NYSE:SNE) and Inc (NASDAQ:AMZN).

Google and Wildfire did not disclose a purchase price. All Things D reported that Google paid about $250 million for the business.

(Reporting By Alistair Barr; Editing by Gerald E. McCormick)