Former Apple CEO John Sculley's Message to Tim Cook

By TechnologyFOXBusiness

Former Apple CEO John Sculley’s message for Tim Cook

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Former Apple CEO John Sculley’s message for Tim Cook

As Apple’s Worldwide Developers Conference kicks off, former CEO John Sculley discusses future trends in technology and what advice he has for current CEO Tim Cook

Developers, tech experts and industry leaders are headed to the Silicon Valley for Apple’s (NASDAQ:AAPL) weeklong annual Worldwide Developers Conference. On Monday, while the world watches for major announcements and new products, Tim Cook, Apple’s CEO will take to the stage to deliver his keynote address.

Ahead of the big day, FOX Business sat down with Former Apple CEO, John Sculley to gain insight on the state of the tech industry and future of Apple.  Co-founder, Steve Jobs, wooed Sculley from Pepsi-Cola in 1983 and under his direction, Apple experienced a “Golden Age.” Jobs was forced out of the company in 1985, where Sculley remained at the helm until 1993.

“We were tool makers building tools to enable ordinary people to do incredible things.” says Sculley.

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With Sculley as CEO, the tech giant produced the iconic 1984 Super Bowl commercial introducing the Macintosh computer. In its time past the launch, Apple has skyrocketed setting the industry standard and is in the race to be the first trillion dollar company.

“When I joined Silicon valley in the early days of the personal computer, and in those days Steve Jobs, Bill Gates, Andy Grove and others, we kind of knew it was going to be a [huge] industry but none of us had real clarity on what it is looking like today,”


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