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DirecTV’s ‘NFL Sunday Ticket’ price just went up

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DirecTV’s “NFL Sunday Ticket” cable package just got more expensive for football fans.

The standard version of the service, which allows subscribers to stream every NFL game, will cost $293.94 for the 2018 NFL season, according to DirecTV’s website. That price marks an increase of about 4% from last season, when the basic version of “NFL Sunday Ticket” cost $281.94.

An upgraded version of the package, which includes the “NFL Red Zone” channel and exclusive fantasy football analysis, will see a price hike to $395.94, up more than 4% compared to last year. The price increases were met with widespread criticism on Twitter, where some subscribers threatened to cancel the service.

“We appreciate your feedback on the change and are constantly working to help improve your entertainment experience,” a DirecTV customer service representative said in response to one customer.

DirecTV does not disclose the total number of “Sunday Ticket” subscribers. The AT&T subsidiary pays an average of $1.5 billion annually for the right to broadcast NFL content, according to multiple reports.

The cable service granted refunds to customers last season after some filed complaints about ongoing player national anthem protests, the Wall Street Journal reported. AT&T did not address the situation at the time.