DirecTV and NFL Extend Sunday Ticket Deal

Reuters

DirecTV (NASDAQ:DTV) extended its exclusive contract to sell the Sunday Ticket package of National Football League games, and sources said the company will pay $1.5 billion a year to keep the popular offering that has helped attract subscribers.

The satellite TV provider and the league announced a multi-year deal on Wednesday. Sources familiar with the agreement said DirecTV's annual payments would average $1.5 billion for eight years.

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DirecTV sells the package of out-of-market Sunday afternoon games to subscribers for about $300 a year, providing a key marketing advantage over cable TV competitors.

The new deal expands DirecTV's rights to stream the games live on mobile devices and broadband.

Shares of DirecTV rose 91 cents, or 1 percent, in after-hours trading to $87.50.

(Reporting by Lisa Richwine; Editing by David Gregorio)