Business Power Tools: Augment's 5 Killer Startup Apps
Augmented reality (AR) startup Augment builds and maintains a lot of software. The company's portfolio includes desktop, mobile, and web applications across use cases in architecture and design to e-commerce and retail. Yet, when I asked CEO Jean-Francois Chianetta to name the five tools his startup can't live without, he didn't mention any kind of developer platform or analytics tool. Just like any other business, an AR startup needs great communication, marketing, and productivity tools to run an effective operation.
The business apps that keep this AR startup humming are the collaboration, project management (PM), and sales tools that allow the startup to maintain a transparent work environment and get tasks done—even when employees are working in different offices around the world.
1. Atlassian HipChatAtlassian HipChat is one of PCMag's Editors' Choices for online collaboration tools. The platform recently revamped its group video conferencing and offers a ton of integrations on top of its intuitive chat interface. Chianetta said HipChat is the reason his startup can operate as efficiently as needed in spite of its distributed workforce.
2. TrelloOn the PM front, Chianetta is a big fan of Trello. The simple but effective PM app provides a visual-oriented experience with Kanban-style management, helping the startup's teams with free-form collaboration while keeping projects on track.
4. SalesforceWhen ultimately marketing and selling its products, Augment goes for this tried-and-tested customer relationship management (CRM) platform for engaging leads and contacts. Salesforce Sales Cloud Lightning Professional bolsters the Editors' Choice CRM tool with a redesigned user interface (UI) and more business intelligence (BI) and sales analytics for teams. Chianetta said Augment leverages the Salesforce ecosystem not just for CRM but for marketing automation and help desk capabilities as well.
5. IntercomThe other half of that customer support strategy is Intercom, an online help desk platform integrated with Salesforce that offers live chat, live customer data monitoring, and both email and in-app push messaging for Android, iOS, and web apps such as the ones in Augment's portfolio. Chianetta said Intercom simply makes customer service easy.
"It's about real-time communication with customers," said Chianetta. "We use Intercom because it's simple for the user and easily accessible for us when we need to answer a question."
This article originally appeared on PCMag.com.