BMW's Earnings Rise, But Margins Suffer as Expenses Take a Toll -- WSJ

By William BostonFeaturesDow Jones Newswires

BMW AG said pretax earnings rose 27% in the first quarter as the luxury car maker benefited from one-off financial gains and strong earnings in China, but investment in technology and new models hit profitability at its core automotive division.

The mixed report on Thursday came after repeated warnings from BMW regarding weaker margins. The German company has boosted its investment in technology to build self-driving electric cars, as well as new vehicle models. BMW is in a tight race with Daimler AG's Mercedes-Benz brand for sales leadership in the premium car market and lost the crown to Mercedes in 2016.

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BMW's earnings before interest and taxes jumped to EUR3.01 billion ($3.23 billion) in the first three months of 2017, up from EUR2.37 billion a year earlier. This was driven by strong sales of its new 5-Series sedan, higher gains from its China joint venture and the sale of a 15% stake in digital mapmaker Here to Intel Corp.

The result beat analysts' forecasts. Shares in BMW initially jumped 1.3% in Frankfurt, but quickly fell back and closed the session at EUR84.08, barely higher than the opening price.

Group revenue rose 12% to EUR23.45 billion from EUR20.85 billion a year earlier. The pretax profit margin in BMW's core automotive business slipped to 9% from 9.4% a year before.

Analysts shrugged off the decline in profitability, saying the fall was less than expected given the huge cost of financing new technology and models as BMW rushes to shift its product mix to meet the rising demand for sport-utility vehicles.

"This is a good achievement, even though the margin was down," said Arndt Ellinghorst, an automotive analyst at Evercore ISI. "The fact that the margin wasn't higher is largely related to increased R&D expenditure, which was very low last year."

BMW achieved record sales in the first quarter on the back of strong demand for its X1 and X5 SUVs and the first full month of sales of the new 5-Series and its flagship 7-Series sedan. However, Mercedes is still ahead on sales. BMW branded vehicle sales rose 5.2% to 503,445 vehicles in the first three months of 2017; Mercedes sold 560,625 vehicles in the same period, up 16%.

BMW will publish full results on May 4.

BMW attributed the sharp rise in pretax earnings to financial gains, including the improved valuation of Here after Intel agreed to buy a stake in January. It reported a gain of EUR183 million from its share of the sale of the Here stake.

The company kept its 2017 guidance unchanged, saying it expected a slight increase in profit in 2017, with a margin for earnings before interest and taxes of 8% to 10% in its core automotive operations.

Analysts said BMW might have to raise its profit outlook for 2017.


William Wilkes

in Frankfurt contributed to this article.

Write to William Boston at

(END) Dow Jones Newswires

April 21, 2017 02:47 ET (06:47 GMT)