Best Buy to Match Online Retailer Pricing This Holiday Season, Including Amazon

By Dan GrazianoBGR

Best Buy (NYSE:BBY) is looking to better compete with online retailers such as Amazon (NASDAQ:AMZN) this holiday season and will reportedly begin to match prices of its Internet-based competitors.

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The struggling electronics chain is also said to offer free home delivery on items that are out of stock in stores, according to The Wall Street Journal. The changes are part of the company’s efforts to decrease the growing percentage of people who browse Best Buy’s stores and then buy from online competitors, a practice known as “showrooming.”

Best Buy estimates that the percentage of customers who showroom has increased about three percentage points in the last two years and now sits in the mid teens. The company believes that one in five showrooming shoppers makes a purchase in the store, however, and that number is expected to increase following the introduction of online price matching.