Aviva Buys Majority Share holding in Wealthify Group

By Oliver GriffinFeaturesDow Jones Newswires

Aviva PLC (AV.LN) said Thursday that it has agreed to buy a majority share holding in Wealthify Group Ltd., the owner of low-cost investment service Wealthify.

The insurance provider said that the investment was part of Aviva's strategy to build customer loyalty by providing customers with a range of insurance and investment services, managed through Aviva's digital hub, MyAviva.

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Aviva's investment will support Wealthify's business development, helping to accelerate Wealthify's growth plans.

Write to Oliver Griffin at oliver.griffin@dowjones.com

(END) Dow Jones Newswires

October 05, 2017 02:28 ET (06:28 GMT)