Aug. 22: It's time for a Life Insurance Movement!

When Certified Financial Planner Jeff Rose conducted two client meetings with recent widows, he was stunned to see the difference between having life insurance and not having it.

"I was devastated for both ladies," Rose said. "Both had lost their spouses, but one had adequate life insurance, which left her financially secure.  The other was left scrambling, trying to figure out how to pay the bills and if she could ever retire. My heart went out to her."

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In response, Rose is launching a Life Insurance Movement to raise awareness of the importance of life insurance. Writers, bloggers, companies and media outlets are invited to join him on Aug. 22 to spread the word about life insurance. More than 100 bloggers, financial companies and media sites have agreed to take part. (See participants below.)

Together, the participants will reach more than 100,000 Twitter followers and hundreds of thousands of readers.

"My hope is to not just bring awareness to Life Insurance, but also to help families understand the importance of having enough coverage to protect their family," Rose said. "Financial literacy is one of the most important aspects of a successful life, and having enough life insurance is just another essential piece of the puzzle. Hopefully, we can raise enough awareness to bring life insurance into the mainstream."

Those wishing to participate should contact Jeff Rose through his website,, and commit to write about life insurance or to participate on Twitter with the hashtag #LifeAware.

The original article can be found at Life Insurance Movement 2012