Occasional texters interested in AT&T's (NYSE:T) 1,000-texts-per-month plan might want to sign up for it soon. Tech blog Engadget on Thursday reported that AT&T is discontinuing the plan, which costs $10 per month, on August 21.
"The vast majority of our messaging customers prefer unlimited plans and with text messaging growth stronger than ever, that number continues to climb among new customers," AT&T told Engadget.
This leaves users only the options of unlimited texting, which costs $20 per month, or forgoing a plan altogether and going back to the stone age of pay-per-use texting.
For those without a text messaging bundle, AT&T charges $0.20 to send or receive basic texts and $0.30 to send or receive multimedia messages.
AT&T also offers a $30-per-month unlimited family texting plan for households with multiple lines on their cell phone bill.
The wireless carrier said existing customers with the $10-per-month plan won't be impacted, however, even if they get a new phone.
AT&T's largest competitor Verizon Wireless offers a $5-per-month texting plan that includes 250 messages, a $10 plan with double that amount, and a $20 bundle for 5,000 messages.