Occasional texters interested in AT&T's (NYSE:T) 1,000-texts-per-month plan might want to sign up for it soon. Tech blog Engadget on Thursday reported that AT&T is discontinuing the plan, which costs $10 per month, on August 21.
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"The vast majority of our messaging customers prefer unlimited plans and with text messaging growth stronger than ever, that number continues to climb among new customers," AT&T told Engadget.
This leaves users only the options of unlimited texting, which costs $20 per month, or forgoing a plan altogether and going back to the stone age of pay-per-use texting.
For those without a text messaging bundle, AT&T charges $0.20 to send or receive basic texts and $0.30 to send or receive multimedia messages.
AT&T also offers a $30-per-month unlimited family texting plan for households with multiple lines on their cell phone bill.
The wireless carrier said existing customers with the $10-per-month plan won't be impacted, however, even if they get a new phone.
AT&T's largest competitor Verizon Wireless offers a $5-per-month texting plan that includes 250 messages, a $10 plan with double that amount, and a $20 bundle for 5,000 messages.