Apple has sent invites to an Oct. 16 event during which it's expected to show off new iPad models and an update to its Mac OS system.
The company may also use the event to launch its new digital payment service, Apple Pay. The new iPhones released last month came with a wireless chip capable of making such payments.
In keeping with its usual practice, the company isn't saying what it plans to announce. Instead, it sent a cryptic invitation to reporters and analysts. This one has the headline: "It's been way too long."
Apple used its October event last year to announce a thinner full-size tablet, the iPad Air, and the "Mavericks" update to Mac OS. The "Yosemite" Mac update is due out soon.
Next week's event will be held at the iconic tech company's headquarters in Cupertino, California.