Apple Unleashes Aggressive New iPhone Campaign in Punch to Galaxy

By FOXBusiness

Apple Touts Features, Benefits of IPhone Over Competitors

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Apple Touts Features, Benefits of IPhone Over Competitors

FBN's Shibani Joshi on Apple's new iPhone campaign.

In its old campaign, Apple (NASDAQ:AAPL) simply argued that the iPhone 5 was the biggest thing to happen since the iPhone. For weeks, the top image on the company's website was of the new iMac and the iPad mini, with the tab to reach its suite of iPhones positioned near the bottom of the page.

In the face of growing competition and just days after Samsung released the Galaxy S 4, however, Apple has emerged with a much more aggressive iPhone campaign, hitting rivals with its list of customer satisfaction awards and exclusive features in a direct hit to the Japanese mobile device maker.

Even more, Apple has created an entire new web platform explaining why the iPhone is better than any other smartphone. Cupertino, Calif.-based Apple also offers several nods to its loyal customer base, including bragging about its eight straight J.D. Power and Associates awards for customer satisfaction.

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“There’s iPhone. And then there’s everything else,” Apple declares on the new “Why iPhone” homepage. “Apparently love can be measured.”

It then gets much more aggressive with the tone of its ad, touting the iPhone has the only Retina display and “the world’s most popular camera.” Its earlier campaign simply compared the iPhone 5 with its predecessor.


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