Apple says more than 11 million people have signed up for a trial of its music streaming service since it launched on June 30.
The three-month trial membership is free. After that, individuals can pay $10 a month, while families of up to six people can pay $15 a month for unlimited access to Apple Music on their devices. Apple says 2 million people have signed up for the family plan trial.
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In addition to the streaming subscription plan, Apple Music also includes a free Internet radio station and a media platform for artists to upload songs and videos for fans.
In comparison, popular music streaming service Spotify has more than 20 million paying subscribers.