AOL to deliver more video, news to Microsoft's MSN in bid to sell more digital advertising
AOL will provide Microsoft's MSN with more video and additional news stories from popular sites such as The Huffington Post and TechCrunch in an expansion of a deal aimed at selling more digital advertising.
The arrangement announced Tuesday builds upon a partnership that AOL Inc. and Microsoft Corp. struck in April.
AOL already has been distributing clips from its collection of nearly 900,000 videos on MSN's web sites and apps built for Microsoft products such as Windows phones. Now Microsoft will be getting even more material, including text, from AOL's stable of online services and will be able to feature the content on other apps built for Apple's iPhone and iPad as well as devices running on Android.
Financial terms of the expanded partnership weren't disclosed.