In a jab to Netflix (NASDAQ:NFLX), Amazon (NASDAQ:AMZN) struck a licensing deal with A&E Networks on Friday that will enable customers to stream popular shows from the History channel and Lifetime.
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The deal brings total movies and television shows offered on Prime Instant Video to 33,000. They are available as part of the $80 Prime membership, which also includes general free shipping from Amazon.com.
Terms were not disclosed.
"In a year we have more than doubled the Prime Instant Video selection for our Prime members," said Brad Beale, Director of Digital Video Content Acquisition for Amazon. "A&E Networks has some of the most popular shows on television and we know our customers will love streaming the A&E content with Prime Instant Video."
Those shows include the popular realities Pawn Stars, Storage Wars and Dance Moms.