Amazon, now Alphabet with shares at $1,000

Alphabet's stock on Monday surpassed the $1,000 mark for the first time, less than a week after Amazon's shares reached the same milestone.

Google's parent is among the few companies that have been reluctant to split their stock. Those splits make a company's stock more affordable and generate brokerage fees.

But companies like online retail juggernaut Amazon and Alphabet have chosen to reward its long-term investors.

Shares of Alphabet Inc., which is based in Mountain View, California, gained $7.76 to close at $1,003.88.