Whole Foods customers are already seeing lower prices since e-commerce giant Amazonâ€™s $13.7 billion acquisition of the supermarket.
Scott Galloway, 'The Four' author and NYU Stern marketing professor, who predicted Amazonâ€™s acquisition of Whole Foods, has now come out with a new prediction: Amazon is now setting its sights on luxury department store Nordstrom.
â€œSo now they have intensity across the wealthiest refrigerators in America, but they still havenâ€™t been able to bust into the wealthiest closets because they donâ€™t have distribution with aspirational brands,â€ Galloway told the FOX Business Networkâ€™s Maria Baritormo on â€œMornings with Maria.â€ â€œChristian Louboutin or Louis Vuitton or even Estee Lauder have a no, zero, engagement policy with Amazon.â€
According to Galloway, Nordstrom would help give Amazon immediate access to access to most luxury brands.
â€œIf they acquired Nordstrom, in addition to getting 550 great stores fantastically located in densely, affluent populated neighborhoods, theyâ€™d also get immediate relationships with pretty much every luxury brand.â€
On the other hand, Galloway said the family that controls Nordstrom could be a potential roadblock to a deal.
â€œThereâ€™s an X factor here in that Nordstrom is family-controlled, so these decisions get made around the Thanksgiving dinner table, not in shareholder or boardroom meetings,â€ he said.
The professor said buying a luxury department store wouldnâ€™t hurt Amazonâ€™s mass-market appeal.
â€œItâ€™s the other way around, youâ€™d rather have the luxury brands and then move down. Itâ€™s much easier â€¦ once you have Chanel, every other brand will follow.â€