Amazon is launching a paid streaming music service, the latest entry in an increasingly crowded field.
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Amazon Music Unlimited is being positioned to compete against existing services such as Spotify and Apple Music. It will cost $8 per month, or $80 a year, for members of Amazon's $99-a-year Prime loyalty program. Non-Prime members will pay $10 a month, the same monthly fee charged by Spotify and Apple Music.
Owners of Amazon's Echo smart speaker, meanwhile, will be able to get the unlimited music service on one device for $4 per month.
The steaming service is one more perk — like two-day free shipping and Amazon Video — that the Seattle-based company hopes will attract people to its Prime program and thus encourage them to spend more on its flagship site.