China's largest Internet retailer says it rang up more than $9 billion during the country's biggest online shopping holiday, setting a record for a single day of sales.
The Singles Day holiday was invented by Chinese college students in the 1990s but has become a day of online shopping for all. Two years ago it surpassed Cyber Monday in the U.S. in value of sales.
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It was held on Nov. 11 because of the date's four 1s.
Hangzhou-based e-commerce giant Alibaba Group announced the record sales of 57.1 billion yuan ($9.32 billion) for Tuesday shortly after midnight.
The holiday started as an anti-Valentine Day when single people could buy something for themselves online.