Adidas Firms Up 2015 Sales, Profit Targets


German sporting goods maker Adidas confirmed its 2015 targets for sales of 17 billion euros ($23 billion) and an operating profit margin of 11 percent.

The medium-term targets of the world's second largest sportswear maker behind Nike (NYSE:NKE) had come under scrutiny in recent weeks after it warned on 2013 profit in September.

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"We will again accelerate our growth and focus on profitability to achieve our targets," Adidas Chief Executive Herbert Hainer said on Tuesday at an investor day in Germany.

Adidas also gave a first outlook for 2014, predicting sales up by a high single-digit percentage in currency-neutral terms and an 1 percentage point rise in its operating margin when compared to 2013.