A Digital Fashion Week This Year
Fashionistas from across the globe are gathering in New York City this week to catch a glimpse of the up-and-coming styles for the spring and summer of 2015.
The fashion world’s “Super Bowl,” which kicked off Thursday, will include more than 270 back-to-back shows across Manhattan. One of the big trends to watch for this year is digital experience. Designer BCBG, for instance, included instructions on how to buy various runway looks by simply "liking" an Instagram photo from its collection. Tommy Hilfiger will also present an "exclusive digital program" on September 8.
Many look back at Diane Von Furstenberg’s 2012 decision to have her models strut down the runway wearing Google Glass with her famous wrap dress as the beginning of the tech trend.
And lace was a prime component of Tadashi Shoji’s Thursday show, where the designer paid tribute to 15th-century Venice. The collection was bursting with spring skirts, cocktail dresses and caped gowns.
Later on Thursday, Barcelona-based Desigual celebrated its 30th birthday, with top model Adriana Lima taking the runway in a collection that was inspired by fresh flowers.
Other headliners to watch this year include Marc Jacobs, Calvin Klein, Victoria Beckham, Rodarte, Oscar de la Renta, Jason Wu and Donna Karan.
More than 200,000 attendees are expected at this year’s event, which New York City Mayor Bill de Blasio said would result in nearly $900 million in earnings for the metro area.