Hiring people with the right technical skills? It may not necessarily be easy, but it's certainly routine. Hiring people who are going to do right by my clients and employees? That's even tougher. There's no perfect way to predict whether you're about to hire a dud or a rock star in this regard, but there are questions you can ask during the interview process that will help you gain some valuable insights.
Continue Reading Below
A great interview question forces the candidate to think, pushes them out of their comfort zone, and reveals things you couldn't find on their resume. Below, I've gathered 31 interview questions you can use to help sort the duds from the rock stars.
But first, some general tips on conducting an interview:
Ask Open-Ended Questions
Instead of asking yes-or-no questions, try queries that elicit stories. Encourage applicants to share specific, real-life examples of their work experiences.
Ask Follow-Up Questions
Not only will this help you get the real scoop, but it will also help you practice active listening. It's hard to ask good follow-up questions if you've spent the last 20 minutes wondering whether you left the garage door open instead of paying attention to your candidate's answers.
Give the Candidate the Chance to Revisit Important Areas
We've all been there: kicking ourselves after the interview because we came up with the perfect answer to a question after the conversation had ended. Save your applicant this drama by asking multiple questions about important areas. Give them a second chance at crafting that job-winning answer.
Get Comfortable With Silence
Chatterboxing your way through an interview is a surefire way to miss important details and drown out your candidate, so quit it. Plus, when the candidate has to talk to fill the silence, it gives you a chance to learn more than you might have if you had jumped right in yourself.
31 Interview Questions to Help You Find Your Next Rock Star
What appeals to you about this company/role?
What does 'marketing' mean to you?
Name a time when marketing or advertising has influenced you.
Tell me about a time when you received poor service.
How did you resolve this situation?
Tell me about a time when you were really proud of your work.
Have you ever had an unfair boss or teacher? Can you explain what happened and how you resolved the situation?
Would you change how you handled that situation if it happened today? How so?
Tell me about a time when you received negative feedback. What did you learn?
When you've received praise in the past, what have you done with that information?
Who do you most admire in this line of work?
Have you ever had to say "no" to a work request? Why and how did you do it?
What is your response when you don't know the answer to a question?
How do you approach learning a new skill?
Have you ever had to teach a new skill to someone else? How do you teach?
Give me an example of a time you had to use your judgment instead of a policy book.
Have you ever been involved in a PR disaster? What was it? How did you handle it?
How do you handle when you've made a mistake?
Tell me about one of your biggest successes.
How well do you adapt to change compared to other people?
What is the last new skill you learned?
How has your education prepared you for your career?
Tell me about a time when you were a team player.
Where do you see yourself in three years?
Tell me about a time when you exercised leadership.
How would coworkers describe you?
What do your first 30 days look like in this role?
How would you fire someone?
What was the last book you read?
What gets you up in the morning?
What are you better at today than you were at this time last year?
A version of this article originally appeared on the Marenated blog.