What buzzwords will have workers buzzing in 2013? Only time will tell, but to help, BusinessNewsDaily interviewed small business owners, PR people, entrepreneurs and others to give workers a heads up on which buzzwords they may see in the coming year. The list includes:
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- Advertainment— "Advertising is no longer about interrupting what people are interested in, it's about being what people are interested in."
- Phablets— A mixture of a smartphone and tablet.
- Growth hacker— "A role that replaces traditional marketing roles in fast-growing businesses."
- Social learning— "An individual's learning a skill through observation, without necessarily changing their behaviors or on-the-job performance.
- Alphanista— "Successful women in powerful positions having it all."
- Acqui-hire— "A blend of acquired and hired."
- Return on involvement— A brand that "gets involved with their community will garner better return on their investment by getting involved hosting fundraisers, partnering with schools and giving the local residents a gathering spot."
- Inventreprenuers— "An entrepreneur-inventor hybrid that markets and/or manufactures their own creation."
- Twinternship— "An internship where the student’s mission is to promote the company and its brands using social media such as Twitter and Facebook."
- Wantrepreneur— Someone who hasn’t "taken all the steps necessary to take the leap" into entrepreneurship.
- Minergy— Someone who uses "minimal energy to get the task accomplished."
- Tri-ti-tasking— "Doing three things at once."
Buzzword definitions from Barry Krause of Suite Partners; Frank Philips of InfoVision; Robert Moore of RJMetrics; Liz Jayanti of Shrewd HR; Elle Kaplan of Lexion Capital Management; Charley Polachi of Polachi Access Executive Search; Linda Duke of Duke Marketing; Samuella Becker of TigressPR; Eileen Schlesie of SleeveShirt Consulting; and Joel Gross of Coalition Technologies.