What buzzwords will have workers buzzing in 2013? Only time will tell, but to help, BusinessNewsDaily interviewed small business owners, PR people, entrepreneurs and others to give workers a heads up on which buzzwords they may see in the coming year. The list includes:
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- <strong><em>Advertainment— </em></strong>"Advertising is no longer about interrupting what people are interested in, it's about being what people are interested in."
- <strong><em>Phablets</em></strong>— A mixture of a <a href="http://cell-phones.toptenreviews.com/smartphones/?cmpid=ttr-bnd" target="_blank">smartphone</a> and tablet.
- <strong><em>Growth hacker</em></strong>— "A role that replaces traditional marketing roles in fast-growing businesses."
- <strong><em>Social learning— </em></strong>"An individual's learning a skill through observation, without necessarily changing their behaviors or on-the-job performance.
- <strong><em>Alphanista</em></strong>— "Successful women in powerful positions having it all."
- <strong><em>Acqui-hire— </em></strong> "A blend of acquired and hired."
- <strong><em>Return on involvement— </em></strong>A brand that "gets involved with their community will garner better return on their investment by getting involved hosting fundraisers, partnering with schools and giving the local residents a gathering spot."
- <strong><em>Inventreprenuers— </em></strong>"An entrepreneur-inventor hybrid that markets and/or manufactures their own creation."
- <strong><em>Twinternship</em></strong>— "An internship where the student’s mission is to promote the company and its brands using social media such as Twitter and <a href="http://www.businessnewsdaily.com/2354-facebook-employees-productive.html" target="_blank">Facebook</a>."
- <strong><em>Wantrepreneur</em></strong>— Someone who hasn’t "taken all the steps necessary to take the leap" into <a href="http://www.businessnewsdaily.com/2642-entrepreneurship.html" target="_blank">entrepreneurship</a>.
- <strong><em>Minergy</em></strong>— Someone who uses "minimal energy to get the task accomplished."
- <strong><em>Tri-ti-tasking</em></strong>— "Doing three things at once."
Buzzword definitions from Barry Krause of Suite Partners; Frank Philips of InfoVision; Robert Moore of RJMetrics; Liz Jayanti of Shrewd HR; Elle Kaplan of Lexion Capital Management; Charley Polachi of Polachi Access Executive Search; Linda Duke of Duke Marketing; Samuella Becker of TigressPR; Eileen Schlesie of SleeveShirt Consulting; and Joel Gross of Coalition Technologies.