10 Tips for Building a Social Media Strategy


Social media can be a double-edged sword for businesses. On the one hand, businesses can increase their reach and foster new relationships by using social media, but social media also can hurt businesses in a big way if not used correctly.

Steve Nicholls, a social media strategist who is the author of  "Social Media in Business" (Bookinars, 2011), offers the following tips for businesses looking to expand their presence on social media without creating any headaches for themselves.

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