Cracker Barrel co-founder slams rebrand fail as ‘pitiful,’ urges chain to ‘keep it country’
The Cracker Barrel rebrand controversy reached 93-year-old co-founder Tommy Lowe, who urged current CEO Julie Masino to "keep it country."
Former Cracker Barrel employee reveals truth behind the rebrand
Former Cracker Barrel employee Erik Russell weighs in on the restaurant's update on 'Varney & Co.'
FOX Business Briefs 8/28
Nvidia predicts cooler growth after sales record; Five Below and Dollar General report upbeat quarters; Hormel expects to raise some prices; Report: there is clearer evidence A.I. is wrecking young Americans’ job prospects.
Cracker Barrel customers in the company's hometown weigh in on logo: 'If something's not broke, don't fix it'
Customers in Lebanon, Tennessee, weigh in on Cracker Barrel's decision to keep its long-standing "Old Timer" logo and scrap the new text-only design that led to strong backlash.
Tennessee customers weigh in on Cracker Barrel’s return to the ‘Old Timer’ logo
Hometown customers in Lebanon, Tennessee, share their thoughts on Cracker Barrel scrapping its newly unveiled text-only logo to keep its long-standing "Old Timer."
FOX Business Briefs 8/27
Abercrombie & Fitch reports higher profit and sales in recent quarter; Whole Foods employees being folded into Amazon; Lego posted a 12% jump in revenue during the first half of 2025; Cracker Barrel scraps new logo, keeps "old timer".
Cracker Barrel scraps new logo design, keeps 'Old Timer' after listening to customers
Restaurant chain Cracker Barrel abandons new logo following customer complaints and stock decline, restoring iconic "Old Timer" branding after removing Uncle Herschel.
White House trolls Cracker Barrel with its own redesigned logo: 'Go woke, go broke'
Trump urges Cracker Barrel to restore old logo as White House creates parody design replacing Uncle Herschel with president in wooden chair.
Cracker Barrel 'completely blew' rebrand, tossed away authenticity: Jon Taffer
'Bar Rescue' host Jon Taffer argues Cracker Barrel leadership should be 'disempowered' after rebrand disaster on 'Varney & Co.'
Trump declares Cracker Barrel should bring back old logo
President Donald Trump said Cracker Barrel "should go back to the old logo" and that the restaurant chain should admit they made a mistake in changing it.
Cracker Barrel’s CEO dismissed warnings from a top investor who called the rebranding ‘obvious folly’
SEC filings reveal that investor Sardar Biglari warned CEO Julie Felss Masino and her board at least four times the company was in “crisis."
Cracker Barrel's new logo is 'not toxic but also not very interesting,': Liz Peek
Fox News contributor Liz Peek argues Cracker Barrel's logo change was unnecessary on 'The Bottom Line.'
Cracker Barrel admits it 'could've done a better job' after new logo backlash
Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The restaurant admitted it “could’ve done a better job" after intense backlash.
Former Cracker Barrel employee reacts to logo makeover backlash
Erik Russell worked at Cracker Barrel for several years. Now a brand designer, he warns the company is committing “one of the cardinal branding sins.”
McDonald's CEO teases future at the fast-food giant
Chris Kempczinski marks a major milestone of 10 years at McDonald's, discussing career twists and expressing commitment to continue leading the company.
August job data is going to be the 'make it or break it' before next meeting: Megan Leonhardt
A 'Barron's Roundtable' panel weighs in on Federal Reserve Chairman Jerome Powell's Jackson Hole speech, retail stocks and the backlash following Cracker Barrel's logo change.
Charles Payne: Cracker Barrel CEO should reconsider logo change
FOX Business host Charles Payne exposes how the stock market 'says something completely different' from Cracker Barrel's CEO about the chain's logo change on 'Making Money.'
Cracker Barrel backlash: Americans 'sick of having our culture and heritage stripped from us,’ Starbuck says
Conservative activist Robby Starbuck criticized Cracker Barrel's rebranding efforts and corporate policies, claiming the chain is rejecting its traditional customer base.
Cracker Barrel’s rebrand sparks outrage as company's stock plunges
‘The Big Money Show’ panelists react to Cracker Barrel’s failing rebrand as shares of the iconic chain take a steep hit.
FOX Business Briefs 8/22
Google wins $10 billion cloud contract from Meta; Ross Stores sales show shoppers are looking for discounts; Chili’s pays fat bonuses to staff after record-setting sales; Las Vegas struggles with summer tourism slump.