Ecommerce

The Chinese e-commerce giant's management kicked off its two-week IPO marketing blitz with a presentation to the combined sales forces of its six underwriters.

The e-commerce giant could raise more than $21 billion in its IPO, but U.S. retail investors aren't showing much vigor for getting in on the action.

The e-commerce titan's heavy investment in content and technology to fight off rivals comes with a hefty price tag and is raising fears that operating earnings will be remain under pressure indefinitely.