“A lot of people will say the justification for having someone’s data is, it’s the only way to provide a better service, and we believe, we believe you don’t have to choose,” Williams said.
Williams said companies "should be leading the way" when it comes to their customers' privacy.
"We believe privacy is a fundamental human right."
"And we develop all of our products and services with that in mind," Williams said.
Williams said Apple works hard since data belongs to the customer, and they, alone, should decide with whom to share it. He insisted Apple is "committed" to protect its customers' privacy.