How Netflix, Inc. Stock Rose 41% in January

MarketsMotley Fool

What happened

Shares of Netflix (NASDAQ: NFLX) gained 40.8% in January, according to data from S&P Global Market Intelligence. The streaming-video veteran entered the new year on a relatively low note, as investors expected price increases to have triggered weak subscriber additions in the holiday quarter. Those skeptics were proved wrong.

Continue Reading Below

So what

The stock started picking up steam in early January, rising faster than the general market as independent research from several sources indicated strong fourth-quarter results after all. When the report showed 8.3 net new subscribers in the fourth quarter, far ahead of management's own 6.3 million target, Netflix shares rose 13% the next day alone. That momentum continued unabated for several days after that, as analysts tipped their hat to Netflix's success, raising price targets by the boatload.

Now what

2017 was an important year for Netflix in many ways. The company proved that it could raise subscription prices without triggering another Qwikster meltdown. The global expansion surge gained steam and started to deliver positive operating profits. The decision to aim a multibillion-dollar budget at high-quality content creation was proved correct in many ways, and Netflix is doubling down on debt-based acceleration of this strategy in 2018.

All of these positive trends were revealed or supported by January's first-quarter report, so it was no surprise to see share prices surging to new all-time highs.

Find out why Netflix is one of the 10 best stocks to buy now

Motley Fool co-founders Tom and David Gardner have spent more than a decade beating the market. (In fact, the newsletter they run, Motley Fool Stock Advisor, has tripled the market!*)

Tom and David just revealed their ten top stock picks for investors to buy right now. Netflix is on the list -- but there are nine others you may be overlooking.

Click here to get access to the full list!

*Stock Advisor returns as of January 2, 2018

Anders Bylund owns shares of Netflix. The Motley Fool owns shares of and recommends Netflix. The Motley Fool has a disclosure policy.

Continue Reading Below