5 Things Apple Inc.'s Management Wants You to Know

CEO Tim Cook had a lot to say during Apple's second-quarter earnings call.

On Monday, Apple turned in yet another impressive quarter, exceeding analyst expectations largely due to record demand for the iPhone. During the subsequent earnings call, Cook shed some light on how he sees Apple's business.

Below are five of the most important quotes from that call.The iPhone 6 still has room to growFor the iPhone, Apple's last two quarters have offered historic sales numbers. The tech giant'sfiscal first quarterwas the best in the iPhone's history, and the second quarter was the second best. From October through the end of March, Apple sold 135.7 million iPhones.

This might incline investors to wonder about the future. Having sold so many iPhones in the recent past, can Apple continue to perform? Or will iPhone sales decline as record demand for the iPhone 6 dissipates? Cook noted that only about one-fifth of iPhone owners have an iPhone 6 or iPhone 6 Plus, and that there's still ample opportunity to grow the business.

No Apple Watch numbersApple had previously said it didn't plan to disclose sales numbers for the Apple Watch, at least not initially. Apple held firm to that commitment to the call, speaking instead in vague generalities. Cook stuck to heaping praise on the product and the buzz surrounding it.

The iPad is being cannibalizedApple's quarterly results were strong almost across the board, with one notable exception: the iPad. Demand for Apple's tablets continues to decline. During the call, Cook was asked about the possibility that Apple's other products -- in particular, the larger iPhone 6 Plus -- were cannibalizing the iPad.

The emerging middle class fueled Apple's resultsIn the second quarter, Apple saw record demand from Asia. Demand from mainland China was particularly strong, with quarterly revenue surging 71% on an annual basis. Other East Asian countries (excluding Japan) also posted impressive results, with revenue up 48%.

Apple's products are more expensive than many of the gadgets they compete against, and many consumers in East Asia have significantly less disposable income than their counterparts in the West. Naturally, this has inclined many to presume that Apple's foreign demand would be limited to top earners. Not so, according to Cook.

Hints about Apple's next product?Apple has been widely rumored to be working on a more advanced version of the Apple TV, one with support for apps and other services. Apple doesn't use its earnings calls to announce new products, but Cook hinted at what could be the company's next priority. When asked about Apple's new partnership with HBO -- one that allows it to sell HBO's content through Apple TV -- Cook suggested big changes could be on the horizon.

The article 5 Things Apple Inc.'s Management Wants You to Know originally appeared on Fool.com.

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