J.C. Penney holiday sales rise 3.4%

Retail Reuters

Customers ride the escalator at a J.C. Penney store in New York August 14, 2013. REUTERS/Brendan McDermid (Copyright Reuters 2017)

Jan 4 (Reuters) - Department store operator J.C. Penney Co Inc said on Thursday same-store sales during the key selling months of November and December rose 3.4 percent, driven by strong demand for home and beauty products and jewelry.

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The company's shares were up 1 percent in premarket trading on Thursday.

(Reporting by Siddharth Cavale in Bengaluru; Editing by Saumyadeb Chakrabarty)

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