Twitter to let users make tweet threads more easily

Technology Reuters

A sign displays the Twitter logo on the front of the New York Stock Exchange ahead of the company's IPO in New York, November 7, 2013. (Reuters)

Twitter (TWTR) said on Tuesday it would add a pair of buttons that will allow users to more easily see and add new tweets to existing ones on the same topic.

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With the new feature, users who create threads -- stitching tweets together to tell a longer story -- need no longer reply to previous tweets to do so.

It is the latest instance of the social network altering or adding a feature after reviewing feedback to keep its more than 300 million monthly active users engaged.

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Just last month, Twitter doubled the character limit for tweets from 140 to 280, in a major shift.

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