Lyft joining forces with Jaguar Land Rover in tech venture

By BERNARD CONDON Markets Associated Press

The next Lyft car you book may soon be a Jaguar or a Land Rover.

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The British company behind the two iconic car brands announced Monday that it was investing $25 million into Lyft to help the ride-hailing business expand and develop technologies. As part of the investment, Jaguar Land Rover agreed to supply a fleet of its vehicles.

The investment is from InMotion Ventures, a unit of Jaguar Land Rover that focuses on autonomous cars and other technology.

San Francisco-based Lyft operates in 300 cities. It has also partnered with General Motors to research autonomous ride-hailing.