Nielsen Expanding Measurement Of Twitter Ad Campaigns

By Caitlin Huston Markets MarketWatch Pulse

Nielsen is expanding its role in measuring the impact of Twitter Inc.'s mobile campaigns by expanding to 23 new markets across the globe. Nielsen previously measured Twitter ads just in the U.S. In the 23 new markets, Nielsen will use digital ad ratings to provide clients metrics on total engagement as well as the age and gender demographics the ads are reaching. Shares of Twitter were up 2% Monday morning.

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