Hulu Launches Live TV Platform And Adds Channels From HGTV-owner Scripps Networks

By Trey Williams Markets MarketWatch Pulse

TV streaming platform Hulu, jointly owned by Walt Disney Co. , 21st Century Fox Inc. , Comcast Corp. and Time Warner Inc. , said during its advertising Upfront on Wednesday it's launching its live TV service and at the same time adding channels from Scripps Networks Interactive Inc. to the service. Hulu Chief Executive Mike Hopkins said during the company's presentation in New York that the deal with Scripps gives Hulu live and on-demand access to the HGTV, Food Network and Travel Channel when Hulu's live streaming service launches in beta on Wednesday. Scripps joins Fox, Disney, NBCUniversal, CBS, Turner Networks and A&E Networks in providing channels to Hulu's live service. Live TV streaming platforms have increasingly become a focus in the landscape with companies competing to meet viewers where they are by giving them the content they want most -- live TV has been the last bastion of broadcast and cable TV. Hulu's live TV service, at $40 per month, joins offerings like Sling TV from Dish Network Corp. , DirecTV Now from AT&T Inc. and even Google Inc.'s YouTube TV.

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