Lyft or Uber? Guess Which Rideshare Brand Drivers Are Most Loyal To
As investors and businesspeople, we've been fortunate enough to witness some of history's greatest rivalries. We've had Coca-Colavs. Pepsi, Dunkin' Donuts vs. Starbucks, Nike vs. Under Armour, and Ford vs. General Motors, among many others. But there's a new business rivalryshaping up to be a great addition to that list: Uber vs. Lyft. Sadly, due to both companies being privately owned, it's been tough to compare the metrics of the two ride-hailing majors. However, thanks to a recent survey, we have a little insight about which one drivers prefer to drive for.
What the metrics show
For many passengers, the apps we use to hail a ride via smartphone are mostly interchangeable, but according to a survey conducted by The Rideshare Guy -- aka, Harry Campbell -- Lyft has the edge in terms of driver satisfaction.
"There's a lot of turnover in the rideshare industry, with half of all Uber drivers quitting after just one year, but for the ones that remain behind, more Uber drivers are satisfied than dissatisfied," wrote Campbell. "Of the 863 drivers who indicated they primarily drive for Uber, 49.4% agreed with the statement that they are 'satisfied with their Uber driving experience', while just 36.2% disagreed with that statement."
That figure pales in comparison to Lyft's 75.8% driver satisfaction rate, a result that aligns with Lyft's stereotype of being friendlier to drivers and consumers alike.
Image source: Uber.
Show me the money
Part of the reason for Lyft's higher score could simply be its fatter paychecks. Per Campbell's survey, Lyft drivers are happier, higher paid and higher rated -- a clean sweep. More specifically, the survey showed Lyft drivers were averaging about $17.50 per hour, almost $2 an hour more than the reported Uber figure.
To be fair, despite Lyft leading in many of the survey's metrics, when it comes down to the bottom line, rideshare drivers are still primarily working for Uber. The survey found that 75% said they primarily drive for Uber, and 46% actually preferred to drive for Uber -- higher than the 41% who prefer to drive for Lyft.
Another factor behind Uber's poorer satisfaction rating could be UberPool, which was launched in 2015 and has created a few headaches for drivers with its pay structure and the added complexity of picking up and dropping off multiple riders per trip.
On the flip side, Lyft has an edge among passengers, too. It topped Uber in The Brand Keys' Customer Loyalty Engagement Index, which is designed to examine whose customers will demonstrate the highest levels of engagement and brand loyalty over the next 12 to 18 months. In a similar vein, here's a snippet from Lifehacker's Uber vs. Lyft pricing analysis.
What it all means
Ultimately, Uber has pulled off a pretty incredible story. Founded only a few years ago, it's now valued at more than $60 billion, which is an unbelievable $10 billion more than Ford -- you know, that iconic Detroit automaker. It completely flipped the taxi cab industry on its head, and a company doesn't come that far that fast without rubbing a few people the wrong way. Love Uber or hate it, it's still the leader, despite many metrics showing people aren't entirely thrilled with it.
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Daniel Miller owns shares of Ford and General Motors. The Motley Fool owns shares of and recommends Ford, Nike, Starbucks, and Under Armour (A Shares). The Motley Fool recommends Coca-Cola and General Motors. The Motley Fool has a disclosure policy.