Citing policy on supplements, NFL nixes GNC's Super Bowl ad

Markets Associated Press

This Thursday, Jan. 12, 2017, photo shows a sign at GNC's world headquarters in Pittsburgh. GNC said Tuesday, Jan. 31, 2017, that it was notified that it will not be allowed to air its Super Bowl ad or any ad during Super Bowl 51 on Sunday, Feb. 5, ... because it violates an NFL policy against having supplements advertised during its games. (AP Photo/Gene J. Puskar) (The Associated Press)

Nutritional supplement seller GNC intended to use a 30-second Super Bowl ad to revamp its image. But the NFL had other ideas.

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GNC said Tuesday it was notified that it will not be allowed to air the ad it created — or any ad — during the game Sunday because it violates an NFL policy against having supplements advertised during its games.

A number of companies in the past have had their Super Bowl ads rejected due to content, and have had to switch them out or make modifications.

But this is the first time in recent memory that an advertiser has been banned completely.