Under Armour Inc. announced Monday that it signed a 10-year deal with Major League Baseball to be the exclusive provider of on-field uniforms, its first-ever deal with a professional sports league. The deal, which begins with the 2020 MLB season, will include jerseys, game-day outerwear, year-round training apparel and an assortment of merchandise for fans. "This is a watershed moment for the Under Armour brand as this partnership with MLB and Fanatics furthers our collective dedication to bringing passion, energy and innovation to the game of baseball," said Under Armour Chief Executive Kevin Plank. The stock, which tacked on 0.8% in morning trade, has tumbled 27% year to date, while the S&P 500 has gained 7.7%.
Continue Reading Below
Copyright © 2016 MarketWatch, Inc.