• FILE - This Jan. 31, 2014, file photo shows a box of Kellogg's cereal on display on a supermarket shelf in Middleton, Mass. On Tuesday, Nov. 29, 2016, Kellogg's announced that it will no longer advertise on Breitbart.com, the website formerly run by one of President-elect Donald Trump’s top aides, Steve Bannon. Breitbart has been condemned for featuring racist, sexist and anti-Semitic content. (AP Photo/Elise Amendola, File)

    FILE - This Jan. 31, 2014, file photo shows a box of Kellogg's cereal on display on a supermarket shelf in Middleton, Mass. On Tuesday, Nov. 29, 2016, Kellogg's announced that it will no longer advertise on Breitbart.com, the website formerly run by ... one of President-elect Donald Trump’s top aides, Steve Bannon. Breitbart has been condemned for featuring racist, sexist and anti-Semitic content. (AP Photo/Elise Amendola, File) (The Associated Press)

  • FILE - In this Oct. 7, 2016, file photo, Steve Bannon, former head of Breitbart News and campaign CEO for Republican presidential candidate Donald Trump, appears at a national security meeting with advisors at Trump Tower in New York. On Tuesday, Nov. 29, 2016, Kellogg's announced that it will no longer advertise on Breitbart.com, the website formerly run by Bannon, one of President-elect Donald Trump’s top aides. Breitbart has been condemned for featuring racist, sexist and anti-Semitic content. (AP Photo/ Evan Vucci, File)

    FILE - In this Oct. 7, 2016, file photo, Steve Bannon, former head of Breitbart News and campaign CEO for Republican presidential candidate Donald Trump, appears at a national security meeting with advisors at Trump Tower in New York. On Tuesday, Nov.... 29, 2016, Kellogg's announced that it will no longer advertise on Breitbart.com, the website formerly run by Bannon, one of President-elect Donald Trump’s top aides. Breitbart has been condemned for featuring racist, sexist and anti-Semitic content. (AP Photo/ Evan Vucci, File) (The Associated Press)

Kellogg's pulls ads from Breitbart over company 'values'

Markets Associated Press

Kellogg's says it will no longer advertise on Breitbart.com, the website formerly run by one of President-elect Donald Trump's top aides, Steve Bannon.

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Kellogg Co. spokeswoman Kris Charles says the food company regularly works with media buyers to ensure its ads "do not appear on sites that aren't aligned with our values as a company." She says Kellogg's advertises on "a very large volume of websites, so occasionally something is inadvertently missed." Charles says Kellogg's decided to "discontinue" advertising on Breitbart after finding out its ads were on the site.

Breitbart is the target of a concerted effort on social media that calls on companies to cease advertising on the site, which has been condemned as racist, sexist and anti-Semitic.

A Breitbart spokeswoman didn't immediately return a request for comment.