HOFFMAN ESTATES, Illinois – Sears is sweetening the rewards for its MasterCard customers linked to its loyalty program, letting them earn more points at many stores.
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Sears Holdings Corp., which operates Sears and Kmart stores, says that starting Nov. 1, more than 5 million Sears MasterCard holders will earn more rewards linked to the retailer's Shop Your Way program through Dec. 31, 2017. Sears MasterCard customers now receive 1 percent in Shop Your Way rewards points for eligible purchases. The new offer lets them get up to 5 percent from their purchases at a variety of stores from gas stations to restaurants to redeem at Sears and Kmart stores.
The ailing retailer, which is trying to become a members-focused business, wants to make MasterCard a core element of its Shop Your Way program.