Macy's Adds Electronics, Including An Apple Store, In Time For Holiday Season

By Markets MarketWatch Pulse

Macy's Inc. said Monday that it is adding Brookstone merchandise, which includes kitchen gadgets, audio technology and more, to 347 stores nationwide and its website for the holiday shopping season. The launch adds to the retailer's consumer electronics offerings. On Friday, Macy's opened The Apple Shop, a permanent addition to its Herald Square store in New York City, selling Apple Inc. iPhones, iPads and other items. It's the only store to have the hub at this time, though the Apple Watch will be available at more than 180 stores nationwide and on the company's website. Macy's says it will open one hour earlier this year on Thanksgiving, at 5 p.m., to begin Black Friday sales, with most stores staying opening until 2 a.m. A Macy's spokesperson says the company is looking for sales associates to volunteer for Thanksgiving hours. Associates working on the holiday will get overtime pay. Macy's shares are down 0.7% in Monday trading, but up 1% for 2016 so far. The S&P 500 Index is up 4.2% for the year to date.

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